Apple

Apple sells consumer electronics, software and digital services. Its iPhone business is the company’s biggest product segment, while its Services business—including the App Store, iCloud and Apple Music—is another key area investors focus on.

苹果公司（Apple）主要销售消费电子产品、软件和数字服务。其 iPhone 业务是公司最重要的产品业务，而包括 App Store、iCloud 和 Apple Music 在内的服务业务，也是投资者重点关注的领域之一

Every figure on this page is tipranks’s, read on 2026-10-25 and linked below.

SmartChecker Apple Forecast

The forecast in short

tipranks records 32 analyst ratings on Apple and summarises them as “Moderate Buy”. Their average 12-month price target is USD 337.18 (-3.03 Downside). Its tipranks score is 7 out of 10 — Neutral. These are tipranks’s figures as SmartChecker read them on 2026-10-25, not SmartChecker’s own view, and nothing here is advice to buy or sell.

Market cap

USD 5.07 T

≈ Maybank x 169

Share price

USD 347.73

≈ RM 1376

#2World ranking

tipranks score

Neutral

7

Analyst ratings

Moderate Buy

  • Buy16 50%
  • Hold12 38%
  • Sell4 13%

tipranks’s own summary of the 32 ratings above.

12 months price forecast

USD 337.18 -3.03 Downside

USD 229.5 USD 291.5 USD 353.5 USD 415.5Past 12 months 12 months forecast High USD 400 Average USD 337.18 Low USD 2452025-10 2026-09

As tipranks publishes it. SmartChecker has not recalculated any of it.

Analyst profiles. Who made each call, and when.

AnalystFromPositionTarget priceDated
Tim LongBarclaysSellUSD 2452026-10-23
Erik WoodringMorgan StanleyBuyUSD 3552026-10-21
Craig MoffettMoffettNathansonHoldUSD 2832026-10-20
David VogtUBSHoldUSD 2962026-10-20
Brandon NispelKeyBancSellN/A2026-10-19
Edison LeeJefferiesSellUSD 263.662026-10-19
Ananda BaruahLoop Capital MarketsHoldUSD 3302026-10-19
Wamsi MohanBank of America SecuritiesBuyUSD 3702026-10-19
Samik ChatterjeeJ.P. MorganBuyUSD 3602026-10-19
Amit DaryananiEvercore ISIBuyUSD 3802026-10-16
Atif MalikCitiBuyUSD 3652026-10-08
Daniel IvesYorkville Ives & CoBuyUSD 4002026-10-06
Laura MartinNeedhamHoldN/A2026-10-01
Helena WangPhillip SecuritiesSellUSD 3002026-09-14
Tom ForteMaxim GroupBuyUSD 3802026-09-10
Barton CrockettRosenblatt SecuritiesHoldUSD 3032026-09-10
Martin YangOppenheimerHoldN/A2026-09-10
Brian WhiteMonnessBuyUSD 3352026-09-10
Krish SankarTD CowenBuyUSD 4002026-09-10
Michael NgGoldman SachsBuyUSD 3602026-09-09
Nicolas Cote ColissonHSBCBuyUSD 3662026-09-08
Gil LuriaD.A. DavidsonHoldUSD 2702026-09-01
Mark NewmanBernsteinBuyUSD 3702026-08-31
Timm Schulze-MelanderRothschild & Co RedburnBuyUSD 4002026-08-17
Jim Hin Kwong AuDBSHoldUSD 3002026-08-05
Jack ZhouChina RenaissanceHoldUSD 2802026-08-04
Ingo WermannDZ BANK AGHoldN/A2026-08-03
Unknown AnalystGF SecuritiesHoldN/A2026-07-31
Aaron RakersWells FargoBuyUSD 3502026-07-31
Melissa FairbanksRaymond JamesHoldN/A2026-07-30
William PowerRobert W. BairdBuyUSD 3302026-07-30
Jim KelleherArgus ResearchBuyUSD 3752026-07-30
Rob Chang CFAKGI SecuritiesHoldUSD 3152026-06-22
Ivan FeinsethTigress FinancialBuyUSD 3752026-05-14
Unknown AnalystSeaport GlobalBuyUSD 3302026-04-30
Angelo ZinoCFRABuyUSD 3102026-04-20
David O'ConnorPiper SandlerBuyN/A2026-04-17
Bhavtosh VajpayeeCLSABuyUSD 3302025-12-05
Ben ReitzesMelius ResearchBuyUSD 3452025-10-31
Show moreShow less

Investment Strengths

Ecosystem Scale

Apple’s more than 2.5 billion active devices provide a broad, deeply embedded customer base for recurring subscriptions, digital content, cloud storage, payments, and support. This ecosystem creates switching costs and gives Apple multiple ways to monetize customers beyond periodic hardware upgrades.

Profitability and Cash Generation

Exceptional margins and cash conversion give Apple substantial internal funding for research, product development, ecosystem expansion, and shareholder returns. Free cash flow growth and conversion near 92% of net income indicate that reported earnings are supported by strong underlying cash generation.

Product and Services Momentum

Growth across major hardware categories and services demonstrates continued product relevance and broad demand rather than reliance on a single business line. Record iPhone, Mac, and services results also reinforce Apple’s ability to cross-sell products and monetize its installed base over time.

People also ask

What is the 12-month price target for Apple (AAPL)?

tipranks publishes an average 12-month price target of USD 337.18 (-3.03 Downside), as SmartChecker read it on 2026-10-25. The highest target is USD 400 and the lowest is USD 245. A price target is an analyst’s estimate of where a share might trade, not a promise, and SmartChecker gives no investment advice.

See tipranks’s own page ↗
How many analysts cover Apple (AAPL)?

tipranks records 32 analyst ratings: 16 buy, 12 hold and 4 sell, which it summarises as “Moderate Buy”, as SmartChecker read it on 2026-10-25.

See tipranks’s own page ↗
What is the tipranks score for Apple (AAPL)?

tipranks scores it 7 out of 10 and calls that “Neutral”, as SmartChecker read it on 2026-10-25. The score is tipranks’s, not SmartChecker’s, and SmartChecker does not rate listed shares.

See tipranks’s own page ↗
Is this SmartChecker’s own forecast for Apple?

No. Every figure on this page is published by tipranks, copied on 2026-10-25 with a link to the original, and not recalculated. SmartChecker assesses financial companies in Malaysia against the public registers; it makes no forecast of its own and holds no licence to advise on securities.

See tipranks’s own page ↗

Member reviews. Members’ own ratings and words, not SmartChecker’s rating.

These ratings and words are written by SmartChecker members and published immediately without administrator approval. SmartChecker does not rate listed companies: a rating here belongs to whoever wrote it, it counts towards no score of ours, and nothing in it is advice.

Disclaimer

SmartChecker provides informational and financial market news only and does not provide investment, financial or legal advice.

tipranks — Apple (AAPL)