Amazon

Amazon.com, Inc. (AMZN) is a global technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. Its major businesses include online retail, third-party seller services, subscription services such as Prime, and Amazon Web Services (AWS). Investors closely monitor AWS revenue growth, operating margins, e-commerce performance, advertising revenue, and AI infrastructure demand.

亚马逊（Amazon，AMZN）是一家全球科技公司，业务涵盖电子商务、云计算、数字流媒体及人工智能。其主要业务包括线上零售、第三方卖家服务、Prime 订阅服务，以及亚马逊云计算服务（AWS）。投资者重点关注 AWS 营收增长、营业利润率、电子商务表现、广告收入，以及人工智能基础设施的市场需求。

Every figure on this page is tipranks’s, read on 2026-10-25 and linked below.

SmartChecker Amazon Forecast

The forecast in short

tipranks records 44 analyst ratings on Amazon and summarises them as “Strong Buy”. Their average 12-month price target is USD 330.49 (33.26% Upside). Its tipranks score is 10 out of 10 — Outperform. These are tipranks’s figures as SmartChecker read them on 2026-10-25, not SmartChecker’s own view, and nothing here is advice to buy or sell.

Market cap

USD 2.68 T

≈ Maybank x 89

Share price

USD 248.00

≈ RM 1013.15

#5World ranking

tipranks score

Outperform

10

Analyst ratings

Strong Buy

  • Buy42 95%
  • Hold2 5%
  • Sell0 0%

tipranks’s own summary of the 44 ratings above.

12 months price forecast

USD 330.49 33.26% Upside

USD 189.1 USD 265.79 USD 342.48 USD 419.17Past 12 months 12 months forecast High USD 400 Average USD 330.49 Low USD 2302025-10 2026-10

As tipranks publishes it. SmartChecker has not recalculated any of it.

Analyst profiles. Who made each call, and when.

AnalystFromPositionTarget priceDated
Nat SchindlerScotiabankBuyUSD 3252026-10-21
Brent ThillJefferiesBuyUSD 3302026-10-21
Brad EricksonRBC CapitalBuyUSD 3302026-10-20
Brian PitzBMO CapitalBuyUSD 3802026-10-20
Brian NowakMorgan StanleyBuyUSD 3502026-10-19
Scott DevittRosenblatt SecuritiesBuyUSD 3102026-10-16
Justin PattersonKeyBancBuyUSD 3502026-10-15
Doug AnmuthJ.P. MorganBuyUSD 3652026-10-15
Paul RossingtonHSBCBuyUSD 3102026-10-12
Deepak MathivananCantor FitzgeraldBuyUSD 3102026-10-12
Ken GawrelskiWells FargoBuyUSD 3292026-10-11
Laura MartinNeedhamBuyUSD 3002026-10-07
Ivan FeinsethTigress FinancialBuyUSD 3852026-10-06
Eric SheridanGoldman SachsBuyUSD 3752026-10-06
Daniel IvesYorkville Ives & CoBuyUSD 3002026-10-06
John BlackledgeTD CowenBuyUSD 3502026-10-05
Justin PostBank of America SecuritiesBuyUSD 3202026-09-30
Mark ShmulikBernsteinBuyUSD 3202026-09-28
Alexander HaisslRothschild & Co RedburnHoldUSD 2302026-09-21
Jeffrey WlodarczakPivotal ResearchBuyUSD 3332026-09-21
Ronald JoseyCitiBuyUSD 3502026-09-01
Mark MahaneyEvercore ISIBuyUSD 3552026-08-27
Sachin MittalDBSBuyUSD 3322026-08-11
Lloyd WalmsleyMizuho SecuritiesBuyUSD 3302026-08-04
Helena WangPhillip SecuritiesBuyUSD 3202026-08-03
Saiyi HeCMB International SecuritiesBuyUSD 3012026-08-03
Rohit KulkarniRoth MKMBuyUSD 3252026-08-03
Jason HelfsteinOppenheimerBuyUSD 3202026-07-31
Dylan CardenWilliam BlairBuy3002026-07-31
Tom ForteMaxim GroupBuyUSD 3502026-07-31
Ygal ArounianWedbushBuyUSD 3102026-07-31
Daniel KurnosStoneXBuyUSD 4002026-07-31
Joe FeldmanTelsey AdvisoryBuyUSD 3352026-07-31
Thomas ChampionPiper SandlerBuyUSD 3202026-07-31
Stephen JuUBSBuyUSD 3052026-07-31
Ingo WermannDZ BANK AGBuy3502026-07-31
Gil LuriaD.A. DavidsonHoldUSD 2502026-07-31
Benjamin Black CFADeutsche BankBuyUSD 3252026-07-31
Josh BeckRaymond JamesBuyUSD 3902026-07-31
Ross SandlerBarclaysBuyUSD 3652026-07-31
Brian WhiteMonnessBuyUSD 3302026-07-31
Colin SebastianRobert W. BairdBuyUSD 3102026-07-30
Simeon SiegelGuggenheimBuyUSD 3202026-04-30
Shyam PatilSusquehannaBuyUSD 3252026-04-30
Maria RippsCanaccord GenuityBuyUSD 3302026-04-30
Mark KelleyStifel NicolausBuyUSD 3192026-04-30
Shweta KhajuriaWolfe ResearchBuyUSD 3202026-04-29
Andrew BooneCitizens JMPBuyUSD 3152026-02-02
Aaron KesslerSeaport GlobalBuyUSD 2902025-10-31
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Investment Strengths

AWS scale and acceleration

AWS combines accelerating revenue, a large contracted backlog, and approximately 39% operating margin, providing Amazon with a durable, high-value growth engine. Continued cloud, AI, and infrastructure demand can support stronger consolidated profitability and reinvestment capacity over the next several quarters.

Improving profitability and cash generation

Meaningful margin expansion and strong operating cash flow show improved earnings quality and operating leverage after prior weaker profitability. This strengthens Amazon's ability to fund strategic investment, absorb business volatility, and compound returns across its retail, advertising, and cloud businesses.

Diversified commerce ecosystem

Amazon's interconnected ecosystem creates multiple monetization paths around customer traffic and seller activity. Marketplace network effects, fulfillment scale, Prime engagement, and advertising integration can reinforce customer retention and seller dependence, supporting durable competitive advantages beyond any single business line.

People also ask

What is the 12-month price target for Amazon (AMZN)?

tipranks publishes an average 12-month price target of USD 330.49 (33.26% Upside), as SmartChecker read it on 2026-10-25. The highest target is USD 400 and the lowest is USD 230. A price target is an analyst’s estimate of where a share might trade, not a promise, and SmartChecker gives no investment advice.

See tipranks’s own page ↗
How many analysts cover Amazon (AMZN)?

tipranks records 44 analyst ratings: 42 buy, 2 hold and 0 sell, which it summarises as “Strong Buy”, as SmartChecker read it on 2026-10-25.

See tipranks’s own page ↗
What is the tipranks score for Amazon (AMZN)?

tipranks scores it 10 out of 10 and calls that “Outperform”, as SmartChecker read it on 2026-10-25. The score is tipranks’s, not SmartChecker’s, and SmartChecker does not rate listed shares.

See tipranks’s own page ↗
Is this SmartChecker’s own forecast for Amazon?

No. Every figure on this page is published by tipranks, copied on 2026-10-25 with a link to the original, and not recalculated. SmartChecker assesses financial companies in Malaysia against the public registers; it makes no forecast of its own and holds no licence to advise on securities.

See tipranks’s own page ↗

Member reviews. Members’ own ratings and words, not SmartChecker’s rating.

These ratings and words are written by SmartChecker members and published immediately without administrator approval. SmartChecker does not rate listed companies: a rating here belongs to whoever wrote it, it counts towards no score of ours, and nothing in it is advice.

Disclaimer

SmartChecker provides informational and financial market news only and does not provide investment, financial or legal advice.

tipranks — Amazon (AMZN)