Booking Holdings

Booking Holdings (BKNG) is a global online travel company that provides hotel and accommodation reservations, flights, car rentals, activities and restaurant reservations through brands including Booking.com, Priceline, Agoda, KAYAK and OpenTable. Its core online travel reservation business, particularly accommodation bookings through Booking.com and Agoda, is the main area analysts evaluate, with attention to booking growth, travel demand, marketing efficiency and profitability.

Booking Holdings（股票代码：BKNG）是一家全球在线旅游公司，通过 Booking.com、Priceline、Agoda、KAYAK 和 OpenTable 等品牌提供酒店及住宿预订、机票、租车、旅游活动和餐厅预订服务。其核心在线旅游预订业务，尤其是 Booking.com 和 Agoda 的住宿预订业务，是分析师重点评估的领域，主要关注预订量增长、旅游需求、营销效率及盈利能力

Every figure on this page is tipranks’s, read on 2026-10-27 and linked below.

SmartChecker Booking Holdings Forecast

The forecast in short

tipranks records 27 analyst ratings on Booking Holdings and summarises them as “Strong Buy”. Their average 12-month price target is USD 233.65 (52.58% Upside). Its tipranks score is 8 out of 10 — Outperform. These are tipranks’s figures as SmartChecker read them on 2026-10-27, not SmartChecker’s own view, and nothing here is advice to buy or sell.

Market cap

USD 117.09 B

≈ Maybank x 4

Share price

USD 153.14

≈ RM 625.65

#186World ranking

tipranks score

Outperform

8

Analyst ratings

Strong Buy

  • Buy23 85%
  • Hold4 15%
  • Sell0 0%

tipranks’s own summary of the 27 ratings above.

12 months price forecast

USD 233.65 52.58% Upside

USD 141.05 USD 189.4 USD 237.74 USD 286.09Past 12 months 12 months forecast High USD 274 Average USD 233.65 Low USD 1702025-10 2026-10

As tipranks publishes it. SmartChecker has not recalculated any of it.

Analyst profiles. Who made each call, and when.

AnalystFromPositionTarget priceDated
Justin PostBank of America SecuritiesBuyUSD 2322026-10-25
Brad EricksonRBC CapitalBuyUSD 2202026-10-20
Conor CunninghamMelius ResearchBuyUSD 2252026-10-20
Deepak MathivananCantor FitzgeraldHoldUSD 1702026-10-12
Ken GawrelskiWells FargoHoldUSD 1902026-10-07
Richard ClarkeBernsteinHoldUSD 1882026-10-07
Jake FullerBTIGBuyUSD 2502026-10-02
Gregory MillerTruist FinancialBuyUSD 2162026-09-30
Matthew CostMorgan StanleyBuyUSD 2302026-09-16
Ronald JoseyCitiBuyUSD 2362026-09-09
Scott DevittRosenblatt SecuritiesBuyUSD 2452026-08-31
Mark MahaneyEvercore ISIBuyUSD 2702026-08-24
John StaszakArgus ResearchBuyUSD 2452026-08-07
Tom WhiteD.A. DavidsonBuyN/A2026-08-06
Doug AnmuthJ.P. MorganBuyUSD 2482026-08-06
Jed KellyOppenheimerBuyUSD 2402026-08-05
Kevin KopelmanTD CowenBuyUSD 2502026-08-05
Ygal ArounianWedbushBuyUSD 2472026-08-05
Daniel KurnosStoneXBuyUSD 2502026-08-05
Michael BellisarioRobert W. BairdBuyUSD 2302026-08-05
Thomas ChampionPiper SandlerHoldUSD 2152026-08-05
Stephen JuUBSBuyUSD 2742026-08-05
Benjamin Black CFADeutsche BankBuyUSD 2302026-08-05
Brian PitzBMO CapitalBuyUSD 2502026-08-05
Naved KhanB. Riley SecuritiesBuyUSD 2742026-08-05
Ross SandlerBarclaysBuyUSD 2102026-08-05
Lloyd WalmsleyMizuho SecuritiesBuyUSD 2402026-08-05
Eric SheridanGoldman SachsHoldUSD 2152026-07-20
Unknown AnalystJefferiesHoldUSD 1902026-07-13
Unknown AnalystErste GroupHoldN/A2026-05-05
Ivan FeinsethTigress FinancialBuyUSD 2602026-04-08
Amanda TanDBSHoldUSD 1952026-04-07
Meredith Prichard JensenHSBCBuyUSD 309.072026-02-19
Shyam PatilSusquehannaBuyUSD 199.52026-02-19
Robert MollinsGordon Haskett Capital CorporationBuyUSD 217.062026-02-10
Matthew CondonCitizens JMPHoldN/A2026-02-04
Nicholas Jones CFAExane BNP ParibasBuyUSD 243.392025-11-24
Sergio SeguraKeyBancBuyUSD 264.542025-10-29
Show moreShow less

Investment Strengths

Strong Cash Generation

Booking generates substantial cash relative to earnings, supporting reinvestment, shareholder returns, and resilience through changing travel conditions. Free cash flow closely matching net income also indicates strong earnings quality, while continued growth reinforces the durability of the marketplace model.

Profitable Global Scale

The company combines global marketplace scale with structurally high profitability, giving it resources to invest in technology, marketing, and partner relationships. Its multi-year revenue expansion demonstrates broad platform adoption and supports durable earnings power even as growth rates moderate.

Platform Engagement and Efficiency

Growing Connected Trip usage can deepen customer relationships and increase cross-selling across Booking's travel verticals. At the same time, AI-enabled service efficiencies can improve operating leverage without requiring equivalent cost growth, strengthening the platform's long-term economics.

People also ask

What is the 12-month price target for Booking Holdings (BKNG)?

tipranks publishes an average 12-month price target of USD 233.65 (52.58% Upside), as SmartChecker read it on 2026-10-27. The highest target is USD 274 and the lowest is USD 170. A price target is an analyst’s estimate of where a share might trade, not a promise, and SmartChecker gives no investment advice.

See tipranks’s own page ↗
How many analysts cover Booking Holdings (BKNG)?

tipranks records 27 analyst ratings: 23 buy, 4 hold and 0 sell, which it summarises as “Strong Buy”, as SmartChecker read it on 2026-10-27.

See tipranks’s own page ↗
What is the tipranks score for Booking Holdings (BKNG)?

tipranks scores it 8 out of 10 and calls that “Outperform”, as SmartChecker read it on 2026-10-27. The score is tipranks’s, not SmartChecker’s, and SmartChecker does not rate listed shares.

See tipranks’s own page ↗
Is this SmartChecker’s own forecast for Booking Holdings?

No. Every figure on this page is published by tipranks, copied on 2026-10-27 with a link to the original, and not recalculated. SmartChecker assesses financial companies in Malaysia against the public registers; it makes no forecast of its own and holds no licence to advise on securities.

See tipranks’s own page ↗

Member reviews. Members’ own ratings and words, not SmartChecker’s rating.

These ratings and words are written by SmartChecker members and published immediately without administrator approval. SmartChecker does not rate listed companies: a rating here belongs to whoever wrote it, it counts towards no score of ours, and nothing in it is advice.

Disclaimer

SmartChecker provides informational and financial market news only and does not provide investment, financial or legal advice.

tipranks — Booking Holdings (BKNG)