Clorox

Clorox sells household cleaning and disinfecting products, garbage bags, food dressings, cat litter, water filters, and personal care products through brands such as Clorox, Pine-Sol, Glad, Hidden Valley, Brita, and Burt’s Bees. Its Health and Wellness segment, particularly cleaning and disinfecting products, is a key area analysts focus on.

高乐氏（The Clorox Company）销售家居清洁与消毒产品、垃圾袋、沙拉酱、猫砂、净水过滤产品及个人护理用品，旗下品牌包括 Clorox、Pine-Sol、Glad、Hidden Valley、Brita 和 Burt’s Bees。其健康与保健业务部门，尤其是清洁与消毒产品，是分析师重点关注的领域。

Every figure on this page is tipranks’s, read on 2026-10-27 and linked below.

SmartChecker Clorox Forecast

The forecast in short

tipranks records 14 analyst ratings on Clorox and summarises them as “Moderate Sell”. Their average 12-month price target is USD 90.15 (3.91% Upside). Its tipranks score is 3 out of 10 — Underperform. These are tipranks’s figures as SmartChecker read them on 2026-10-27, not SmartChecker’s own view, and nothing here is advice to buy or sell.

Market cap

USD 10.49 B

≈ Maybank x 0.35

Share price

USD 86.76

≈ RM 354.58

#1926World ranking

tipranks score

Underperform

3

Analyst ratings

Moderate Sell

  • Buy0 0%
  • Hold10 71%
  • Sell4 29%

tipranks’s own summary of the 14 ratings above.

12 months price forecast

USD 90.15 3.91% Upside

USD 68.68 USD 89.95 USD 111.21 USD 132.48Past 12 months 12 months forecast High USD 110 Average USD 90.15 Low USD 742025-10 2026-10

As tipranks publishes it. SmartChecker has not recalculated any of it.

Analyst profiles. Who made each call, and when.

AnalystFromPositionTarget priceDated
Peter GromUBSHoldUSD 912026-10-26
Andrea Faria TeixeiraJ.P. MorganSellUSD 832026-10-19
Stephen PowersDeutsche BankHoldUSD 952026-10-19
Lauren LiebermanBarclaysSellUSD 802026-10-16
Filippo FalorniCitiHoldUSD 902026-10-15
Dara MohsenianMorgan StanleyHoldUSD 872026-10-15
Robert MoskowTD CowenHoldUSD 802026-10-13
Nik ModiRBC CapitalHoldUSD 1102026-10-06
Christopher CareyWells FargoHoldUSD 852026-10-05
Bonnie HerzogGoldman SachsSellUSD 742026-10-05
Anna LizzulBank of America SecuritiesHoldUSD 1002026-09-18
Javier EscalanteEvercore ISISellUSD 992026-09-11
Taylor ConradArgus ResearchHoldN/A2026-08-18
Kaumil GajrawalaJefferiesHoldUSD 982026-07-28
Edward LewisRothschild & Co RedburnHoldUSD 1172026-02-13
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Investment Strengths

Market Share Momentum

Repeated share gains in Home Care, Pro, and International indicate that several important businesses are defending or expanding their competitive positions. This supports retailer relevance, brand durability, and the potential for more resilient organic growth over the next several quarters.

GOJO Acquisition

GOJO adds the PURELL platform to Clorox’s health and hygiene portfolio and is already performing ahead of expectations. Expected revenue synergies and mid- to high-single-digit growth could broaden the growth base and improve earnings contribution over time.

Free Cash Flow

Positive free cash flow across the reported years, including $405 million in 2026, shows that the business can convert operations into funding. The targeted 11%–13% of sales range supports reinvestment, debt service, and continued shareholder distributions.

People also ask

What is the 12-month price target for Clorox (CLX)?

tipranks publishes an average 12-month price target of USD 90.15 (3.91% Upside), as SmartChecker read it on 2026-10-27. The highest target is USD 110 and the lowest is USD 74. A price target is an analyst’s estimate of where a share might trade, not a promise, and SmartChecker gives no investment advice.

See tipranks’s own page ↗
How many analysts cover Clorox (CLX)?

tipranks records 14 analyst ratings: 0 buy, 10 hold and 4 sell, which it summarises as “Moderate Sell”, as SmartChecker read it on 2026-10-27.

See tipranks’s own page ↗
What is the tipranks score for Clorox (CLX)?

tipranks scores it 3 out of 10 and calls that “Underperform”, as SmartChecker read it on 2026-10-27. The score is tipranks’s, not SmartChecker’s, and SmartChecker does not rate listed shares.

See tipranks’s own page ↗
Is this SmartChecker’s own forecast for Clorox?

No. Every figure on this page is published by tipranks, copied on 2026-10-27 with a link to the original, and not recalculated. SmartChecker assesses financial companies in Malaysia against the public registers; it makes no forecast of its own and holds no licence to advise on securities.

See tipranks’s own page ↗

Member reviews. Members’ own ratings and words, not SmartChecker’s rating.

These ratings and words are written by SmartChecker members and published immediately without administrator approval. SmartChecker does not rate listed companies: a rating here belongs to whoever wrote it, it counts towards no score of ours, and nothing in it is advice.

Disclaimer

SmartChecker provides informational and financial market news only and does not provide investment, financial or legal advice.

tipranks — Clorox (CLX)