Nike

Nike, Inc. (NKE) is a global sportswear company that designs, markets, and sells athletic footwear, apparel, equipment, and accessories. Its major brands include Nike, Jordan, and Converse. The company sells products through its own retail stores, digital platforms, and wholesale partners worldwide. Investors closely monitor revenue growth, consumer demand, profit margins, inventory levels, and competition in the global sportswear market.

耐克（Nike，NKE）是一家全球运动用品公司，主要设计、营销和销售运动鞋、运动服装、运动器材及配件。旗下主要品牌包括 Nike、Jordan 和 Converse。公司通过自营零售店、线上数字平台及全球批发合作伙伴销售产品。投资者重点关注营收增长、消费者需求、利润率、库存水平，以及全球运动用品市场的竞争情况。

Every figure on this page is tipranks’s, read on 2026-10-25 and linked below.

SmartChecker Nike Forecast

The forecast in short

tipranks records 36 analyst ratings on Nike and summarises them as “Hold”. Their average 12-month price target is USD 36.58 (-1.92% Downside). Its tipranks score is 1 out of 10 — Underperform. These are tipranks’s figures as SmartChecker read them on 2026-10-25, not SmartChecker’s own view, and nothing here is advice to buy or sell.

Market cap

USD 55.40 B

≈ Maybank x 2

Share price

USD 37.30

≈ RM 152.38

#441World ranking

tipranks score

Underperform

1

Analyst ratings

Hold

  • Buy9 25%
  • Hold18 50%
  • Sell9 25%

tipranks’s own summary of the 36 ratings above.

12 months price forecast

USD 36.58 -1.92% Downside

USD 14.64 USD 32.07 USD 49.5 USD 66.93Past 12 months 12 months forecast High USD 62 Average USD 36.58 Low USD 192025-10 2026-10

As tipranks publishes it. SmartChecker has not recalculated any of it.

Analyst profiles. Who made each call, and when.

AnalystFromPositionTarget priceDated
Anna AndreevaPiper SandlerHoldUSD 282026-10-22
Ashley OwensKeyBancHoldN/A2026-10-22
Aneesha ShermanBernsteinBuyUSD 452026-10-22
Matthew BossJ.P. MorganSellUSD 332026-10-22
Adrienne YihBarclaysBuyUSD 452026-10-22
Spencer HanusWolfe ResearchSellUSD 282026-10-21
Lorraine HutchinsonBank of America SecuritiesSellUSD 242026-10-21
Robert DrbulBTIGBuyUSD 502026-10-21
Christine DooleyArgus ResearchBuyUSD 422026-10-16
Nick Anderson CFABerenberg BankSellUSD 27.52026-10-14
Jay SoleUBSHoldN/A2026-10-13
Krisztina KataiDeutsche BankHoldUSD 332026-10-09
Cristina FernandezTelsey AdvisoryHoldUSD 352026-10-06
Peter McGoldrickStifel NicolausHoldUSD 362026-10-05
Paul LejuezCitiHoldUSD 322026-10-05
Piral DadhaniaRBC CapitalHoldUSD 402026-10-02
Joseph CivelloTruist FinancialHoldUSD 292026-10-02
Katharina SchmengerDZ BANK AGSellN/A2026-10-02
Ike BoruchowWells FargoHoldUSD 302026-10-02
Georgy VashchenkoFreedom Capital MarketsBuyUSD 512026-10-02
Randal KonikJefferiesBuyUSD 602026-10-02
Kelly CragoBMO CapitalSellUSD 252026-10-02
Laurent VasilescuExane BNP ParibasSellUSD 192026-10-02
Zachary WarringCFRABuyUSD 622026-10-02
Alexandra StratonMorgan StanleySellUSD 272026-10-02
Tom NikicNeedhamHoldN/A2026-10-02
Michael BinettiEvercore ISIHoldUSD 282026-10-02
Jonathan KompRobert W. BairdHoldUSD 362026-10-02
Sam PoserWilliams TradingHoldUSD 302026-10-02
Brooke RoachGoldman SachsHoldUSD 302026-10-01
Simeon SiegelGuggenheimBuyUSD 502026-10-01
Rick PatelRaymond JamesHoldN/A2026-09-29
Akshay GuptaHSBCHoldUSD 402026-09-28
Brian NagelOppenheimerBuyUSD 522026-09-28
Unknown AnalystBank of ChinaSellUSD 302026-09-25
Alison FokDBSBuyUSD 712026-03-04
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Investment Strengths

Performance portfolio growth

Broad-based growth across multiple sports demonstrates that Nike still has product innovation, brand relevance, and category depth beyond its challenged lifestyle franchises. Continued gains in Performance can diversify revenue, strengthen consumer engagement, and provide a durable foundation for recovery.

Gross margin and expense discipline

Improving gross margin alongside lower reported SG&A shows that management retains meaningful control over costs despite weaker demand. This discipline can help protect profitability during the transition and preserve resources for product innovation, marketing, and marketplace investments.

Strong balance sheet

A net-cash position and substantial liquidity give Nike flexibility to fund restructuring, sustain strategic investment, and continue shareholder distributions while operating trends recover. This financial resilience reduces dependence on external financing and supports long-term brand and channel initiatives.

People also ask

What is the 12-month price target for Nike (NKE)?

tipranks publishes an average 12-month price target of USD 36.58 (-1.92% Downside), as SmartChecker read it on 2026-10-25. The highest target is USD 62 and the lowest is USD 19. A price target is an analyst’s estimate of where a share might trade, not a promise, and SmartChecker gives no investment advice.

See tipranks’s own page ↗
How many analysts cover Nike (NKE)?

tipranks records 36 analyst ratings: 9 buy, 18 hold and 9 sell, which it summarises as “Hold”, as SmartChecker read it on 2026-10-25.

See tipranks’s own page ↗
What is the tipranks score for Nike (NKE)?

tipranks scores it 1 out of 10 and calls that “Underperform”, as SmartChecker read it on 2026-10-25. The score is tipranks’s, not SmartChecker’s, and SmartChecker does not rate listed shares.

See tipranks’s own page ↗
Is this SmartChecker’s own forecast for Nike?

No. Every figure on this page is published by tipranks, copied on 2026-10-25 with a link to the original, and not recalculated. SmartChecker assesses financial companies in Malaysia against the public registers; it makes no forecast of its own and holds no licence to advise on securities.

See tipranks’s own page ↗

Member reviews. Members’ own ratings and words, not SmartChecker’s rating.

These ratings and words are written by SmartChecker members and published immediately without administrator approval. SmartChecker does not rate listed companies: a rating here belongs to whoever wrote it, it counts towards no score of ours, and nothing in it is advice.

Disclaimer

SmartChecker provides informational and financial market news only and does not provide investment, financial or legal advice.

tipranks — Nike (NKE)